A trademark style guide is a document that codifies how an organization presents itself to the world. Put another way, it’s a reference tool that helps maintain consistency by demonstrating what a brand looks, feels and sounds like. It’s so powerful that some people even call it a brand bible, but don’t let that intimidate you. Those are just different names for the same document.
The power of creative in low budget logo
logo serves many purposes in the modern world of business. It can send the right business message to your target audience. A professionally designed logo has the power to convert people into loyal customers. There are many ways a well-designed logo can serve its company and business.
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The same logic applies to brands: inconsistency will confuse and alienate your customers. A style guide is important because it helps your business communicate in a consistent way across all teams and channels.